Archive for the ‘Uncategorized’ Category

Sustainability events coming soon

10 August 2010

Sustainability will be the main topic of several events that will take place after summer vacations. As a member of the main organizations oriented to sustainable development, we invite you to follow them:

Dealing with Sustainability challenges

9 March 2010

Dealing with sustainability challenges is like  dealing with aging, everybody has a special cream that will work for you, hundreds of consultants will come smiling with slimming pills that will reduce your  fat environmental impact to something thin as Audrey Hepburn’s waist; thousands of  companies  are working  in the  right antioxidants  that will make  your CO2 wrinkles disappear,  governments are expert and try to provide you with waste defoliants, so the  skin of your land will look clean as a whistle; but despite all this cosmetics efforts and good will, we are still aging, all of us. Aging into more CO2 wrinkles, slowly in its way of making difficult for us to breath, aging into waste, making  us harder to  find a place with none of it (name it: Mountains, oceans, rivers and jungles…);aging into a widespread environmental impact that can be seen from the outer space, could continue, aging has soo may details, but we want to mitigate aging.  Is  it possible that one solution to mitigate aging could  be changing our consumption lifestyle,  having  a  healthy  lifestyle, if embracing change could be healthy for all of us? Then why everybody is looking for the Miracle Cream? …The search goes on…

Social Web & Sustainability

9 March 2010

Tomorrow, wednesday march the 10th, within the Liason Delegates Meeting of WBCSD (World Business Council for Sustainable Development), we will be discussing the relationship between Social Web &  Sustainability. You can follow with hashtag:  #wbcsd

Member companies of the WBCSD have a  clear commitment with  Sustainability; But on the other side there is the perception that they are not using  the potential of  the web  2.0, its capability  to reach out to almost any person or business, initiative that could,  eventually, contribute  to  generate a bigger social and politic influence in  order to accelerate the process of  getting in place the necessary  measures to match  the Sustainability  challenges.

Social web has changed the  way  we interact  with our stakeholders but, are we taking advantage of these tools or are we laggards?

Tomorrrow at 15hrs (Ginebra time). hashtag:  #wbcsd

More about Acciona in:

www.acciona.es  www.youtube.com/user/interacciona1  www.twitter.com/jr_sf


Follow

Get every new post delivered to your Inbox.