ACCIONA is now a component of the SMI-Wizness Social Media Sustainability Index, compiled by the SMI-Wizness firm of consultants, and which offers an in-depth analysis of best practices in the use of social networks for communicating sustainability. This year, 100 leading companies have been selected for their ability to reflect fundamental values in their communication of sustainability using social networks. ACCIONA is among the Top 100.
The Index is based on the results of a number of worldwide indexes, such as the Corporate Knights Global 100 and the Dow Jones Sustainability Index, of which ACCIONA is a component. However, it analyzes how this positioning and commitment is disseminated on social networks. In ACCIONA’s case, a standout feature is this Sustainability Blog.
According to the study, the four tools most used by companies to spread their sustainability messages across the social networks are Twitter, Facebook, Youtube and Blogs. The study states that 53 companies have set up a blog dedicated specifically to sustainability; 67% are on Facebook, 70% are on Twitter and 71 companies have a YouTube channel.