We beleive that each year brings a new change for Re_flection, Re_paration and, above all, the Re_kindling of hopes. Happy Holidays and a Happy New Year!
Archive for the ‘General’ Category
Our Chairman & CEO Jose Manuel Entrecanales took part in the Business Day events organized by the World Business Council for Sustainable Development (WBCSD) where he highlighted the following key factors for an effective agreement on Climate Change:
1. Awareness. We have to make society at large and the business community aware of the long-term benefits of sustainability. How? Through education and information campaigns and the acknowledgement of best practices, all of which will help to foster a business environment that helps generate business opportunities, keeps down the associated risks of sustainable strategies and engages in a two-way dialogue that heightens awareness among employees, clients and shareholders.
2. Incentives for sustainability. To be exact, incentives for making sustainability projects economically worthwhile. That means, for example, preferential trade tariffs, efforts to promote R&D and Innovation and so on and so forth. But, in particular, the situation calls for a carbon market capable of adequately reflecting the social and environmental costs of carbon emissions. Approaching the problem from the point of view profitability will be the best catalyst for the investment needed for turning the commitment to sustainability into solid reality and hard facts.
3. Dissuasive Measures. An institutional and legislative framework with measures aimed at dissuading both the State and the business community from falling short of their commitments.
4. A long-term scenario backed by international financing and consensus and supervised by independent organizations capable of transmitting confidence to private capital.
Here we are in Copenhagen. The atmosphere here is incredible. There are people from all over the planet, and they’ve come in Re_sponse to a shared concern: the fight against climate change and bringing down CO2 emissions.
In the first place, the image of our new campaign has crossed borders and it would be fair to say that it has conquered Copenhagen. We’ve set up a special interactive media installation at Copenhagen’s Kultovert Square, with a huge screen where everyone can see the interviews with passers-by and web surfers who air their views on how COP-15 is going and what they expect from the Summit. (The special installations are equipped with everything the media need for spreading the news and helping ACCIONA to heighten awareness worldwide of the need to fight climate change on all fronts). Over the next few days we’ll also be treated to performances from the group ‘Playing for Change’, twice-daily at 3.30 pm and 5.30 pm (as you know, they’ll be doing gigs in Spain – Seville, December 11; and Madrid, December 17). I’ve posted a picture of one of yesterday’s mini-concerts.
ACCIONA will also be taking part in the World Business Council for Sustainable Development (WBCSD) sessions. The WBCSD is an organization that brings together some 200 or so companies from all over the world around a common goal: to put forward the worldwide business community’s proposals and solutions for boosting the push for sustainable development.
It’s the most important event on the 2009 calendar for those of us who share a concern for sustainability and climate change, and it gets under way this week in Copenhagen. Politicians, businessmen, activists…we’ll all be there making our contribution to finding ways of tackling climate change.
Naturally, ACCIONA will be on hand; in fact right now there’s a convoy of truckloads of our stuff on the road to the Danish capital. It’d be great to see you in Copenhagen, but if you can’t make the trip keep a close watch on our website… We’ll keep you up to date on everything that happens!
Exactly a month ago yesterday ACCIONA revealed the secrets behind the ‘Re_’ teaser campaign. Overall the results have exceeded our expectations. Social networking sites like Facebook, YouTube or Twitter are positively abuzz with comments and opinions on the campaign. But I’d like to use this occasion to make something very clear: ‘Re_’ is far more than a claim or a slogan in a highly-successful communication campaign.
‘Re_’ is all about a very real commitment that ACCIONA has taken on; it’s an urgent appeal to society at large, which starts from within the Company and fans out to take in society as a whole. Each and every one of us wants it to have a real and positive impact on things. It so happens that social responsibility and positive environmental change are two of the basic pillars of our corporate strategy. And that’s the real challenge that lies ahead for us.
Here at ACCIONA we’re convinced that Sustainability is a key factor in the equation for a better tomorrow. And the sooner we start teaching our children about the issues at stake, the sooner we’ll come up with the best possible solutions.
That’s why we’ve designed the ACCIONA Sustainability Workshop, an education program aimed at 10-16 year-olds, featuring a sweeping range of materials and resources to help communities achieve excellent levels of sustainability.
The Sustainability Workshop sets out to contribute to Education for Sustainable Development and stems from ACCIONA’s Corporate Responsible policy which, in turn, is fully-aligned with the UN’s declaration of 2005-2014 as Decade of Education for Sustainable Development.
The Sustainability Workshop – based on a similar initiative that started out in Spain – has been extended to cover a wide range of sustainability topics and issues and has broadened its geographical scope to take in countries where ACCIONA operates, such as Spain, Canada, the US, Australia, Mexico and Chile, among others.
Thanks to the Sustainability Workshop, children and young people in many countries will gain a better understanding of the problems that lie ahead, and they will become “junior experts” in fields such as energy, water, sustainable construction and innovation.
Do you know anyone who’s taken part in previous ACCIONA Sustainability Workshops? We’d love to know how they got on.
As you know, at ACCIONA our mission is to foster sustainable development and social wellbeing through our core business activities, namely infrastructure, renewable energy and water services. To achieve these goals, and also because of our ongoing and unswerving call for a more sustainable world, we want to make the very most of every communication channel at our disposal.
If you’ve visited the online Media Room on our corporate website, you’ll have seen that we already have a YouTube channel, two Twitter accounts, an RSS feed and an e-mail alert system to help you keep abreast of ACCIONA news, as well as the ACCIONA corporate website itself which is fully-certified to current accessiblity standards to meet the information and functional needs of anyone wishing to surf the site. But as well as information on ACCIONA and our point of view on issues like Sustainability, Innovation and the Environment – all of which generate widespread interest – this blog is a place for your comments and opinions and we hope it will generate a constant two-way flow of communication -that’s what will give real purpose to this blog.
If sustainability is an issue that gives you cause for thought, then I’d encourage you to follow this blog. Speak out and let us know what you think (see our Blog rules) – we need your help to improve day by day.
You’re @ll very welcome!